We imagine and create what’s next in

Imagicana is an IP venture studio. We partner with rights holders to build new products, formats and experiences on top of new and underutilised IP — and own the upside together.

Great ideas. Built fast. Built to last.

Let’s talk →What we do
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Games●Formats●Media Brands●Experiences●Fashion●Attractions●Original IP●Built in Weeks●Games●Formats●Media Brands●Experiences●Fashion●Attractions●Original IP●Built in Weeks●

“There is an enormous amount of underutilised IP across entertainment, sports and culture. The value is there, yet they don’t leverage the pace and change of innovation. What is missing is the studio with the commercial vision to unlock it and ability to execute.”

Christopher GlancyCEO & Founder, Imagicana / Metahead
IP is the most undervalued asset class in culture and entertainment.

TV formats, music estates, comic book worlds, legacy fashion brands, athletes and thousands of properties with built-in recognition and limited modern commercial output. AI and experienced operators mean an efficient IP studio can now build what once took a major company years and significant overheads. Interactive entertainment, games, social first formats, media brands, streaming, live experiences and fashion partnerships. Imagicana is the studio built to do exactly this.

How we work.

Four pillars. One studio. From first idea to proven results.

01 / IMAGINE

See what others don't.

We audit dormant IP catalogues, heritage brands and overlooked rights. We identify where the gap between recognition and commercial output is widest, and spot the cultural moment before it arrives.

02 / CREATE

Taste, judgement, speed.

Using AI-powered rapid prototyping and a senior creative team, we take concepts from whiteboard to working product in weeks. We walk into rights meetings with prototypes, not decks.

03 / DELIVER

Launch it properly.

We take products to market, put them in front of real audiences and make sure they land. Platform strategy, distribution, brand and creator partnerships. Whatever the product needs to reach the people it was made for.

04 / MEASURE

Prove it works.

Every product gets measured against real outcomes. Engagement, revenue, audience growth, brand impact. Data drives the next iteration and makes the case for the next IP venture.

In motion

Great ideas. Built fast. Built to last.

News

What’s new at Imagicana.

Imagicana Appoints Robbie Cochraine as Advisor
13 Apr 2026Appointment

Imagicana Appoints Robbie Cochraine as Advisor

Robbie has built and scaled ventures at the forefront of technology. This includes Chain Guardians, Neolyfe (a virtual gaming world) and Futech Labs, a software development consultancy.

Imagicana Appoints Flavio Maria as Director, Strategy and International Expansion
8 Apr 2026Appointment

Imagicana Appoints Flavio Maria as Director, Strategy and International Expansion

Former Pepsi Senior Executive, Sports Rights Leader and Serial Entrepreneur.

Imagicana Appoints Eric Albanese as Head of Growth, LATAM
8 Apr 2026Appointment

Imagicana Appoints Eric Albanese as Head of Growth, LATAM

Former OI Consumer Communications Director, Anheuser-Busch Marketing Director and Independent Marketing Leadership Consultant.

A different kind of partner.

No
Just sharp thinking, fast execution and a team as invested in the outcome as you are.

The portfolio

What we build.

01

Games & interactive

Apps, platforms, interactive experiences and gaming products built from scratch on top of existing IP. New revenue streams, not just new content.

02

Media brands & formats

Original formats designed for where attention actually lives. Creator-led, platform-native, built to travel and built to be owned, not rented.

03

Live experiences & attractions

Events, immersive experiences, live activations and attractions that put audiences inside the story. Designed to generate content, community and commercial value at the same time.

04

Fashion & physical product

Product lines, merchandise and fashion collaborations that extend IP into the physical world. Culture-led design with commercial intent.

05

AI-powered rapid prototyping

From concept to working prototype in weeks, not months. We use AI and custom tooling to prove value before committing capital, and to pitch rights holders with products, not presentations.

06

Monetisation & growth

Licensing, ad sales, brand partnerships, territory deals and subscription strategies. We own the monetisation layer and grow the value of every IP venture in the portfolio.

The model

How every venture works.

You bring the IP.

A heritage brand, a dormant format, an athlete name, a music estate, a literary property — whatever the rights, we see what it could become. You bring the IP, the audience or the platform.

We unlock the growth.

Imagicana leads creative development, production and monetisation as a joint venture partner. We build new products, formats and experiences on top of your IP — games, media brands, fashion lines, attractions, live experiences. We own the monetisation layer together. Ad sales, licensing, brand partnerships — everything we build, we both own.

Part of
MetaheadFind out more →

Imagicana is the IP venture studio inside Metahead, the growth consultancy that works with innovative founders, technology scale-ups and venture funds in sports, gaming, media and entertainment.

That proximity is our edge. Through Metahead we see emerging tools in AI, real-time, generative media and interactive platforms before the rest of the market has figured out what they’re for. Through Imagicana we build new products, formats and experiences on top of new and underutilised IP — and own the monetisation layer alongside the rights holder.

Metahead funds the engine and feeds the pipeline. Imagicana turns that proximity to innovation into IP ventures that create lasting value. We’re not a creative agency with a nice deck. We’re a studio that builds and owns things.

You have the brand or IP. We have the imagination. Let’s create something worth talking about.

If you own IP that deserves more than it’s getting — a heritage brand, a dormant format, a name that still means something — we want to hear from you. Bring the rights, we’ll bring the studio that turns them into something valuable.

Start a conversation →