We imagine and deliver creative

Imagicana is an IP venture studio. We partner with rights holders, creators and brands to build entertaining products, formats and experiences on top of new and underutilised IP. We own the upside together.

Great ideas. Built fast. Built to last.

Let’s talk →What we do
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Collaborations●New Products●Joint Ventures●Original IP●Media Properties●Games●Applied Innovation●Brand Partnerships●Rapid Prototyping●Measurement●Tech Partnerships●Collaborations●New Products●Joint Ventures●Original IP●Media Properties●Games●Applied Innovation●Brand Partnerships●Rapid Prototyping●Measurement●Tech Partnerships●

“There is an enormous amount of underutilised attention and IP across entertainment, sports, creators and culture. What is missing is the studio with the imagination and commercial vision to unlock it and ability to execute.”

Christopher GlancyCEO & Founder, Imagicana / Metahead
IP is the most undervalued asset class in culture and entertainment.
89%
Of brands say first-party data and clean rooms are critical to future partnerships
IAB State of Data, 2025
90%
Of Gen Z fans consume sports and entertainment via social, not broadcast
WSC Sports / GWI, 2025
$60B+
Projected AI in sports market by 2034
Precedence Research, 21% CAGR
$90B
Fan engagement market by 2033: gaming, podcasts, fan apps and new channels beyond broadcast
GMI / FMI, 18% CAGR
$21B
Gen AI in media and entertainment by 2035
Precedence Research, 25% CAGR
$250B+
Creator economy enabling rights holders to build direct-to-fan products
Grand View Research, 2025

How we work.

Four pillars. One studio. From first idea to proven results.

01 / IMAGINE

See what others don't.

We audit dormant IP catalogues, heritage brands and overlooked rights. We identify where the gap between recognition and commercial output is widest, and spot the cultural moment before it arrives.

02 / CREATE

Taste, judgement, speed.

Using AI-powered rapid prototyping and a senior creative team, we take concepts from whiteboard to working product in weeks. We walk into rights meetings with prototypes, not decks.

03 / DELIVER

Launch it properly.

We take products to market, put them in front of real audiences and make sure they land. Platform strategy, distribution, brand and creator partnerships. Whatever the product needs to reach the people it was made for.

04 / MEASURE

Prove it works.

Every product gets measured against real outcomes. Engagement, revenue, audience growth, brand impact. Data drives the next iteration and makes the case for the next IP venture.

In motion

Great ideas. Built fast. Built to last.

News

What’s new at Imagicana.

Imagicana Appoints Robbie Cochraine as Advisor
13 Apr 2026Appointment

Imagicana Appoints Robbie Cochraine as Advisor

Robbie has built and scaled ventures at the forefront of technology. This includes Chain Guardians, Neolyfe (a virtual gaming world) and Futech Labs, a software development consultancy.

Imagicana Appoints Flavio Maria as Director, Strategy and International Expansion
8 Apr 2026Appointment

Imagicana Appoints Flavio Maria as Director, Strategy and International Expansion

Former Pepsi Senior Executive, Sports Rights Leader and Serial Entrepreneur.

Imagicana Appoints Eric Albanese as Head of Growth, LATAM
8 Apr 2026Appointment

Imagicana Appoints Eric Albanese as Head of Growth, LATAM

Former OI Consumer Communications Director, Anheuser-Busch Marketing Director and Independent Marketing Leadership Consultant.

A different kind of partner.

No
Just sharp thinking, fast execution and a team as invested in the outcome as you are.

The portfolio

What we build.

01

Games & interactive

Gaming products and interactive experiences built on sports, entertainment and cultural IP. Athlete-led mobile games, fan platforms and new digital revenue streams.

02

Media brands & formats

Original formats for where attention lives. Podcast networks, creator-led shows, social-first series and talent-driven media brands. Built to travel, built to be owned.

03

Live experiences & attractions

Immersive experiences, live activations and attractions that put audiences inside the story. Content, community and commercial value at the same time.

04

Fan engagement & rewards

Loyalty programmes, digital collectibles, exclusive access tiers and community platforms that turn passive audiences into active, monetisable fan bases.

05

AI-powered prototyping

Concept to working prototype in weeks. Generative experiences, personalised fan content, voice IP and interactive formats. Prove value before committing capital.

06

Monetisation & growth

Ad sales, licensing, brand partnerships, territory deals and subscriptions. We own the monetisation layer and grow the value of every IP venture in the portfolio.

Ventures

In development.

Music. Community. Entertainment.

AI partnerships platform.

B2B industry networking event.

More ventures comingComing soon
The model

How every venture works.

You bring the IP.

A league, an athlete, a creator, a music estate, a heritage brand, a dormant format. Whatever the rights, we see the product it could become. We bring brand partners who want to reach your audience through entertainment, not interruption.

We unlock the growth.

We lead creative development, production and monetisation as a joint venture partner. Games, fan platforms, media brands, live experiences. We own the monetisation layer together: ad sales, licensing, brand partnerships. Everything we build, we both own.

Part of
MetaheadFind out more →

Imagicana is the IP venture studio inside Metahead, the growth consultancy for founders, scale-ups and venture funds in sports, gaming, media and entertainment.

Through Metahead we see emerging tools in AI, generative media and interactive platforms before the rest of the market has figured out what they’re for. Through Imagicana we turn that into IP ventures we own alongside the rights holder.

You have the IP. We have the studio. Let’s build something together.

A league, a creator, a music catalogue, a heritage brand, an athlete. If you own IP that deserves more than it’s getting, we want to hear from you.

Bring us your IP →Follow on LinkedIn