We imagine and deliver entertaining

An IP venture studio for rights holders, creators and brands. New IP or existing, we build it with you and share the upside.

A venture studio that grows fandom, revenue and IP value.

Let’s talk →What we do

Scroll ↓

Collaborations●New Products●Joint Ventures●Original IP●New Media●Interactive●Fan Platforms●Brand Partnerships●Experiential●Measurement●Commercial●Memberships●Collaborations●New Products●Joint Ventures●Original IP●New Media●Interactive●Fan Platforms●Brand Partnerships●Experiential●Measurement●Commercial●Memberships●

Christopher GlancyCEO & Founder, Imagicana / Metahead

IP is the backbone of entertainment. Most of it is underutilised.

13.8%

YouTube's share of US TV watch-time, the largest of any media company. Bigger than Netflix and Disney+ combined.

Nielsen Media Distributor Gauge, May 2026

2×

Emotionally connected fans spend twice as much as satisfied customers. Fandom beats advertising

Motista / Deloitte, 2024

90%

Of Gen Z fans consume sports and entertainment via social, not broadcast

WSC Sports / GWI, 2025

$60B+

Projected AI in sports market by 2034

Precedence Research, 21% CAGR

$90B

Fan engagement market by 2033: gaming, podcasts, fan apps and new channels beyond broadcast

GMI / FMI, 18% CAGR

$250B+

Creator economy enabling rights holders and brands to build direct-to-fan products, formats and partnerships

Grand View Research, 2025

How we work.

Four pillars. One studio. From first idea to proven results.

01 / IMAGINE

See what others don't.

We look at IP that is not working hard enough and brands that want to reach audiences through entertainment instead of advertising. We find the gap, spot the cultural moment and move before it passes.

02 / CREATE

Taste, judgement, speed.

Using AI-powered rapid prototyping and a senior creative team, we take concepts from whiteboard to working product, format or partnership in weeks. We walk into meetings with prototypes, not decks.

03 / DELIVER

Launch it properly.

We take products, formats and partnerships to market and make sure they land. Creator-led distribution, media partnerships, platform strategy and targeted launch media. Built to earn attention, not rent it.

04 / MEASURE

Prove it works.

Every product, format and partnership gets measured against real outcomes. Custom measurement frameworks covering ROI, brand lift, sentiment analysis and pre-defined KPIs. Data drives the next iteration and makes the case for the next IP venture.

In motion

Great ideas. Built fast. Built to last.

News

What’s new at Imagicana.

8 Oct 2026Event

The First IP Mixer Was a Great Success

Thank you to everyone who came to the first ever Imagicana mixer drinks. Brilliant attendees from global brands, innovative companies, major production companies, IP owners and venture capital funds came together at Two Floors in Soho to make new connections and spark creative and commercial collaborations. More to come, in the UK and internationally.

See the roundup →

7 Sept 2026Event

The IP Mixer: Drinks, Brands and Conversation in Soho

An invite-only evening of drinks and canapes during Brand Licensing Europe. Tuesday 6 October, 5–8 pm, Two Floors, Kingly Street, Soho. 40 guests. Register your interest at chris@imagicana.com

See the roundup →

13 Apr 2026Appointment

Imagicana Appoints Robbie Cochraine as Advisor

Robbie has built and scaled ventures at the forefront of technology. This includes Chain Guardians, Neolyfe (a virtual gaming world) and Futech Labs, a software development consultancy.

8 Apr 2026Appointment

Imagicana Appoints Flavio Maria as Director, Strategy and International Expansion

Former Pepsi Senior Executive, Sports Rights Leader and Serial Entrepreneur.

8 Apr 2026Appointment

Imagicana Appoints Eric Albanese as Head of Growth, LATAM

Former OI Consumer Communications Director, Anheuser-Busch Marketing Director and Independent Marketing Leadership Consultant.

A different kind of partner.

No
Just sharp thinking, fast execution and a team as invested in the outcome as you are.

The portfolio

What we build.

Interactive

Gaming products and interactive experiences for rights holders, creators and brands. Mobile games, fan platforms, branded entertainment and new digital revenue streams. Think: a supercar brand launching a mobile racing game.

New media

Original formats and owned channels for where attention lives. YouTube channel strategy and programming, creator-led shows, podcast networks and talent-driven media brands. YouTube is now the biggest TV network in the market; we build for it like one. Think: a heritage IP re-imagined for new generations on social video and YouTube.

Experiential

Immersive experiences, live activations and attractions that put audiences inside the story. Content, community and commercial value at the same time. Think: a creator's audience brought together for a live event series.

Fan platforms & clubs

Membership structures, subscription platforms, community spaces and loyalty programmes for creators, athletes and rights holders. Tiered access, exclusive content and revenue models that turn passive audiences into paying, active fan bases with a direct relationship to the talent. Think: an athlete launching a members-only training platform.

Commercial & partnerships

Ad sales, licensing, brand partnerships, territory deals and subscriptions. We own the commercial layer and grow the value of every IP venture in the portfolio. Think: a fashion brand partnering with a music rights holder on a co-branded collection.

AI-native studio

We use AI across everything we do. MVPs, apps, products and websites spun up in days, not months. Rapid prototyping lets us test ideas fast, iterate on real data and scale what works. No six-month build cycles. No guesswork. Think: a working product demo in the room before the deal is signed.

Ventures

In development.

Music. Community. Entertainment.

AI partnerships platform.

Mixer drinks for IP owners, brands, rights holders and innovators.

More ventures comingComing soon

The model

How every venture works.

Rights holders & creators

You have the IP.

A league, an athlete, a creator, a music estate, a heritage brand, a dormant format. We see the product, format or partnership it could become and build it together as a joint venture.

Creators are rights holders too. Your audience, characters and world are IP we can build products, ventures and partnerships on.

Brands

You have the brand.

You want to reach audiences through entertainment, not advertising. We create original formats, experiences and partnerships that people choose to spend time with.

Imagicana

The IP venture studio

We lead creative development, production and commercial strategy. Interactive products, new media formats, experiential events, fan platforms. Ad sales, licensing, brand partnerships.

Retained engagementsThe studio’s creative firepower on a paid engagement. Same team, same speed, same quality.

Joint ventures (select)For IP with exceptional potential, we co-invest and co-own the outcome. We’re selective. When we propose a joint venture, it’s because we believe in the IP enough to back it with our own resources.

InteractiveNew mediaExperientialFan platformsCommercial

Part of

20+years of founding-team experience across media, innovation and partnerships

Find out more →

Imagicana is the IP venture studio inside Metahead, the growth consultancy for founders, scale-ups and venture funds in sports, gaming, media and entertainment.

Through Metahead we see emerging tools in AI, generative media and interactive platforms before the rest of the market has figured out what they’re for.

Our founding team has prior experience working closely with the likes of

GoogleAMEXVisaFinancial TimesSkyShazamPepsiCoAB InBevBeiersdorfNetflix20th Century FoxThe TelegraphIGNBuzzFeedHypebeastCAA

You have the ambition. We have the imagination. Let’s build something together.

A rights holder with IP that deserves more. A creator whose audience is ready for more than content. A brand ready to create entertainment that audiences actually want. Whether you’re unlocking existing IP or building something new, we want to hear from you.

Let’s talk →Follow on LinkedIn

“Every brand, rights holder and creator is sitting on IP they’re not using. What’s missing is the studio with the imagination and commercial ability to turn it into products audiences actually want.”